Hello Community Members,
I’m Pallavi from Finstreet. We are hereby sharing our plans & strategies to create awareness around Namada in Southeast Asia. Feel free to share your thoughts on the plan of action shared below :
Namada Educational Awareness Campaign
Finstreet is India’s First Crypto & Blockchain Education Platform. Our platform acts as an easily accessible medium, an onboarding solution for a generic audience to learn about the easy access to Blockchain Networks, interchains & crypto exchange
Proposal Overview
India is one of the fastest growing countries in terms of Crypto adoption. We are seeing a massive surge of users and crypto enthusiasts participating, onto Blockchain protocols, use Blockchain Network & Blockchain earning platforms. This makes it the perfect time to direct these interests within the community. Our goal is to create an Educational video series aimed to create awareness about Namada & its interchain within the Indian and southeast asian community. This is how Finstreet will implement it:
Our Aim
- Introducing Namada to the potential new users, educating users about the Namada. India has one of the highest crypto adoption rates which makes this a great opportunity for organic growth. Our campaign will introduce and bring more users from the Indian Crypto community onto Namada protocol for being secured and safe.
- Organizing dedicated sessions & webinars to attract users onto Namada.
- Educate people about the Namada protocol & its features with the use cases e.g. proof-of-stake, Fast-finality BFT, Ledger application and more.
- To increase participation onto the interchain.
- Tell the benefits of Namada like how it is better than any other interchains.
- Create Brand awareness among the Indian crypto community.
- Detailed introduction of the Namada & features.
- Regular coverage on any new feature launch on Namada.
- Help in creating strong brand recall value amongst the Blockchain and crypto community.
- Rank Namada videos organically on YouTube using both long-tail and short-tail keywords to reflect the campaign in global searches and keywords, below are some keywords based on our implemented strategies for which we brought results on YouTube’s first page for our partners:
- Top DEXes in Crypto
- Tether Explained in Hindi
- WazirX
- WazirX Review
- Derivative exchanges in India
- Best decentralized exchanges in crypto
- Best Crypto exchanges in India
- Best Crypto app in India & many more
- Top Blockchain Projects India
- Top Blockchain Projects in Crypto
Similar traction we aim to bring towards the Namada protocol with our campaign videos & dedicated sessions organically.
Proposer Background :
Finstreet is India’s First Blockchain & Crypto Education Institute. We have been on a journey to onboard Blockchain users & crypto enthusiasts to Web3.0 space and help people initiate their journey in Crypto with easy to understand educational videos.
Finstreet has a massive offline community. We are connected with 1100+ top technical & finance clubs in top management schools & engineering colleges:
IIT Kharagpur, IIT Roorkee, IIT Bombay, IIT Calcutta, IIT Patna, IIT Gandhinagar, IIT Kanpur, IIT Madras, IIT Jodhpur, IIT Ropar, IIT Guwahati, BITS Pilani, B Schools- IIM Ahmedabad, IIM Bangalore, IIM Kashipur, IIM Udaipur.
Channels for distribution:
More than 2.1 Million + people in the crypto and blockchain interested community.
YouTube 77K subscribers
DailyHunt Josh 1.4 million+ followers
MX Takatak 137.5K followers
Rizzle 401.6K+ Followers
Finstreet website | 60K+ registered users
Key Facts:
- 2.1M+ followers altogether
- 17 million-plus monthly views on all platforms
- 4.3 million impressions per month on YouTube
- Verified profiles on all the short video platforms
- 20% month on month growth
- We are the Biggest Crypto niche influencer providing educational content in Hindi and English
- Targeting niche Indian audience
Mandates of Namada Educational Awareness Campaign
The purpose is to increase growth and awareness about Namada & the features of the products in the ecosystem to the Indian crypto community: Onboarding users in the interchain and creating educational awareness about the advantages & unique features of Namada’s products. Cultivating a connection of the Indian community with the project. Through our campaign we would like to bring user base and traction towards the ecosystem products.
To meet our purpose, we will focus actively to increase brand visibility through cross channel quality content creation and distribution along with webinar meetup sessions amongst Blockchain users.
Namada Video Series will include the following video format:
- Daily Crypto News
- Review videos
- Interviews with core committee members
- New updates videos
- Explainers on Omnichain layer
- Tutorials & use cases videos
- Webinar sessions
Namada Webinar Meet-ups:
Users Meet-ups in top web3 communities & finance clubs to onboard potential users onto Namada protocol.
Project Implementation Plan
Finstreet is offering the following to kick start its campaign for Namada:
- 5 Product Explainer & Tutorial Videos explaining the History and Background of Namadad and Anonma. How to use Namada interchain like transfer of assets (fungible and non- fungible), Rewarded usage of privacy , using custom bridge with trust minimisation, vertically integerated users interfaces.
- Product Review Video showing all the advantages & merits of Namada over other browsers on their security and upon how anonymous Namada interchain is like Proof-of-Stake with governance to secure and evolve Namada, Fast-finality BFT with 4-second blocks, Near-zero fees, Trustless 2-way Ethereum bridge via IBC implementation on ETH, IBC bridges to chains that already speak IBC (all Cosmos chains), Convert Circuit (shielded set rewards), A reference interface, Ledger application
- 5 Dedicated news updates (Biweekly basis)
- News Banners for 1 month in all the videos with best use cases (approx in 100+ videos on Finstreet channel)
- 5 engaging themed short videos each posted on all platforms (5*4 = 20 videos) to create awareness around Namada (alternate days of a week).
- AMA sessions with the people behind Namada. AMA will be conducted based on Namada community members’ availability.
- Webinar meet-ups in top Web3 developer communities & Finance clubs connecting interested developers & stakers with Namada & telling them the benefits of getting onboarded on Namada.
Value To Namada
We definitely believe & looking to create a long-term asset for Namada through our educational campaigns.
- Keeping the vision in mind of regular campaigns & providing the quality education to motivate the masses is our main goal.
- The content created can be used as helping videos to get through for the users who want to use Namada interchain, users, hodlers & onboarding guides for interchain projects (with tutorials on all live products)
- Key KPIs to be achieved with the campaign: 15.0 million views on content related to Namada and 25 million+ impressions of the entire campaign.
- To attract potential hodlers & believers onto Namada.
Campaign + AMA Scheduling Process
The Namada community members will be given a content calendar within a week of confirmation of the campaign. The date and Time of each video will be mentioned and the community members will be notified 1.5 weeks before theWebinar sessions, to finalize speakers from the Namada community members and feasibility of time and date.
- We want to start our campaign by creating a buzz around the use cases of Namada through short videos on our short video platforms to reach a broader demographic.
- After the publication of 2 short Videos, we will start our YouTube campaign with Product 2 Tutorial videos. After which we conduct our 1st Webinar session.
- After the completion of the 1st Webinar, we will be posting 1 Review Video, Final Product Tutorial Video and 2 short videos, before we conduct the 2nd Webinar.
- Finally, we will complete the campaign with 1 Ranking video and 1 Short Video.
Grant Timeline
The campaign will be 2.5 - 3 Months long.
Funding Request
Budget: We are looking for a total grant of 7500 USD
Milestone 1: Our request is 3500 USD at the start of the process.
Milestone 2: Next tranche of 4000 USD after 3 tutorials + reviews on the platforms, 4 short videos are published on respective platforms and 1 webinar session with developers, investors, Holders & users.
Budget Breakdown
We are Aiming for the campaign to last 3 Months.
Funds from the grant will be used in the following activities:
A) Cost of the following activities:
- Research of the content
- Designing the creatives
- Content architecture
- Video Content Production
- Quality Assurance
- Quarterly reports
B) Setup cost
- Monthly Infrastructure cost.
- Miscellaneous operational expenses.
Additional Information
Results of our recent collaborations:
- We were able to garner more than 7800+ active users & 25 million+ impressions for WazirX in the last 6 months.
- We are able to get 3800+ signups over Huobi Global with our campaign in just 3 months.
Here are the links :
Along with this, we have partnered with AAVE, Polygon(Matic), Near Protocol, Algorand, FIRO, Balancer, Bancor, Secret network, Zcash, Huobi Global, Deribit & more such projects.
Additional Links
You can take a look at our Linktree. You can see our work that we have done previously.
We have been announced as Official Educational Partner of platforms like: Algorand, NEAR Protocol, Firo and official community supporter of Polygon and Chainlink.
Take a look at our work, links to our social media channels are all mentioned here:
The track of all the content will be updated regularly for the team in the content calendar (excel sheet), that we will be sharing before starting the campaign.
Cheers!!
